5 interesting branded video ideas that will help with your business promotion

Up until now you have most certainly become aware of the importance of videos in business. With the huge popularity of social media, advertising and marketing, these have become extremely relevant. Everything today relies on videos. And for that matter, not only individuals, but also businesses have taken a step into such a type of promotion. That’s where a good brand video production steps in.

Just like the photographs, the branded videos are a great way to do proper business advertising and marketing. With a good brand video idea delivered by a professional service, a company has far better chances of driving sales, boosting customer experience, and promoting the brand itself.

That’s why videos are the best ways to promote a brand, business, or company online. Through such branded video content, the customers and the future audience get a whole different look at the brand.

It speaks for trendiness, investment in innovation, and a better connection and engagement with the audience. To understand how these videos can help your business, first, you need to understand what a business brand video is.

What is branded video?

Company branded video is a video segment that is aimed towards delivering a more interactive message. For businesses, this means that the video helps in building and distributing unique and original types of messages.

Branded videos are different from the traditional type of video, which is focused on getting the audience’s attention by playing on the emotional side and through storytelling. All the social media platforms today are full of different types and kinds of video content.

So, in this digital context in which we live now, a brand video gives you the opportunity to stand out from the others in the same area. It also can help you create, capture and deliver unique and creative branded videos that will attract new attention.

Whether you have certain experience with branded videos, or you are simply looking to start, here are 5 interesting, creative and original brand video examples that will most certainly help you promote your business.

1. Put the accent on your company’s story and history

Although this might sound like a cliché, people love to hear about certain beginnings and the history that comes behind a certain business or a company. Since this is something that appeals to the wide masses, this is one of the most common approaches for delivering powerful yet interesting branded videos.

By doing so, the audience will engage and empathise themselves with certain personal aspects of the brand. This type of branded video idea will not closely promote the business but will become intimate with the audience.

2. Play on the educational and humorist side

One of the main purposes of videos is to educate. Such types of branded videos are very popular, due to the fact that they tackle both current and future customers. In this case, you explain the product or the company, and the audience will understand the product or service you offer more easily, as well as the benefit they will get out of it.

You might also like: 7 easy steps of making a successful commercial promotional video

3. Deliver the meaning behind the brand

There is no point in making a branded video if it does not deliver the message you want to send. This type of branded video extends to the purpose of the brand, exploring the value as well as the meaning behind it. There are many strategic and creative ways to do so that will score many points. Not only will the video bring more customers, but it will also trigger an emotional response.

4. In action

Branded videos are designed to show what your business stands for and how you do it daily. With this type of videos, the audience will get a bigger and better picture of what they should choose you, rather than your competitors.

5. Make it emotional

Playing on the emotional side still remains to be very effective and efficient. A good brand storytelling video should elicit emotional responses from the audience. This can be done either as a commercial or as a short film video. If the branded video tells a personal story, then it will be very heartwarming for the audience and will inspire them to look for your business.

Now you know what corporate brand videos are. If you are looking to add such a type of video to your company’s profile. Jacky Reuter is the right choice for you. One of the many services we offer is the creation of branded videos, that will most certainly present your business in a better, trendier, and more professional way.

In Jacky Reuter we can capture the art within the best moments of your life. If you need professional photography and films crafted with care and attention to detail, please don’t hesitate to contact us through our contact page.